In 1992, Goodwin came up with the key features of a music video. He said that the codes and conventions can be applied to most music videos . Most Music videos generally follow certain conventions. From looking at Goodwin’s conventions, it is clear that almost all music videos contain either or both performance and narrative elements. However, this may vary depending on the particular genre.
For example: Heavy Metal/rockusually shows performance rather than narrative, whereas R&B music video's will usually incorporate both narrative and performance through dance routine.
