This is my final Magazine advert.
8 May 2014
Digi Pak -Final Idea
Here is my digipak.It consists of four sides including the album cover,back cover .The Cd and the poster.
Digipak Album cover -Practice
I was adjusting the color,saturation and brightness of my album cover as I wanted it to be black and white.
29 April 2014
Difficuties in the editing process
This was the final stage of the editing process I had a few difficulties while editing.
I had difficulties adjusting the saturation and contrast in the shots in the green screen room.I found that the shots in the green screen room when turned to black and white were too dark ,however I had no choice as I wanted to go for the black and white affect.
Another difficulty I experienced was that the lip syncing was out of place in some certain parts.This is because I was singing the song slow in the original footage .This made it hard for it to be in sync with the track.
I cut the original song from 4 minutes to 3 minutes because I thought three minutes was more appropriate.
25 April 2014
MOODBOARD
I have created a mood board which represent the ideas i have for my Digipak and album cover
Preliminary exercise
This preliminary exercise was a short exercise to get us thinking about lip syncing and editing techniques for my final music video.
What I have learnt from Audience feed back
From my research, I have learnt that the lyrics are the most important part in a song ,so my music video would consist of a lot of lip syncing ,emphasising the lyrics rather than a conceptual music video.A lot of people associated a Kelly Rowland music video with a emotions and subtle but at the same time exploring her sexuality .I plan in making my music calm with a subtle narrative not giving away too much.
Audience research Feedback
The questions I asked where:
Would you describe yourself as a passive consumer or an active consumer?
Most of the said they were active consumers.With the help of web.2.0 the audience can now not only listen to music, but use it to their advantage.For example YouTube allows people to leave comments.Fans are also able to make their own versions and remixes to a song and upload it for the world.This means they are 'Prosumers'.Also some people mentioned that they attend gigs and concerts this suggests that they are actively involved in the artists rather than just downloading music and listening to it passively.
The second question I asked was how do you consume music?
Most said YouTube and downloading from illegal sites. This is because YouTube is easily accessible and free. Other sites include souncloud,and vevo.
I then asked what interests them more in a song.
Most people said the lyrics is the most important part of a song.However some said the music video itself was important.
Do you feel you need someone to connect with within the media who and why? This was an interesting response as most said they had no connections with the artists.
I went on to ask what they would expect to see in a Kelly Rowland music video.
This helped me in planning my music video. The responses I got were emotional, dance, calm, focused on her and somewhat exploring her sexuality.
When a new song is released what grabs your attention most?
The responses i got back were the music video and other forms of advertisement such as posters.
Most of the audience said rnb has influenced them in one way or the other. It has influenced the way they dress especially male r&b listeners.
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